About Prima
Built by an operator. Designed as an institution.
Prima Business Clinic exists to help service-based companies understand how they operate, build the right infrastructure, and improve the business over time.
The institution
Business operations education that ends in implementation.
Prima combines diagnosis, education, implementation, accountability, technology, and advisory. The work begins with the operating condition of the business—not a generic curriculum.
Michelle Welch
Operational expertise without personality-led dependence.
Michelle is a fractional COO, operations strategist, and business consultant. Her work focuses on systems, workflows, team structure, client delivery, and operational capacity—helping businesses move from reactive and founder-dependent to structured and accountable.